This ad is grossly discriminatory and dismissive of trans women as some sort of ‘in joke’ for ‘real women’ - Are you serious?
When you posit trans phobia as humorous,and culturally acceptable, it reinforces and legitimises other forms of violence and discrimination.
Not to mention the use of the diminutive ’girls’ at the end. Everything about this is very offensive. The ad is linked to the homepage on http://www.lovelibra.com.au/
You can let Libra know how you feel on their facebook page here: http://www.facebook.com/Libra
For those in Australia:
You can file a complaint with the Advertising Standards Bureau. http://www.adstandards.com.au/
From the AANA CODE OF ETHICS
2. Section 2 Consumer Complaints
2.1 Advertising or Marketing Communications shall not portray people or depict material in a way which discriminates against or vilifies a person or section of the community on account of race, ethnicity, nationality, gender, age, sexual preference, religion, disability, mental illness or political belief.
Hoyden About Town has a post about it too: http://hoydenabouttown.com/20120102.11124/libras-new-transphobic-ad-and-what-you-can-do-about-it/
There is also a Change.org petition about this: http://www.change.org/petitions/libra-pull-their-commercialcampaign-from-tv-and-issue-a-formal-apology
