Rush of Sun

rabbitfeminist:

autumn-and-eve:

[tw: transmisogyny in above video]

onmyshore:

Well you wouldn’t want to have a disease that prevents menstruation, or have had your uterus removed because of cancer, or be post menopausal, or not have started menstruating yet - that makes you less of a woman. And being grossly discriminatory and dismissive of trans women as some sort of ‘in joke’ for ‘real women’ - are you serious? 

When you posit trans phobia and misogyny as humorous it reinforces and legitimises other forms of violence and discrimination.

Not to mention the use of the diminutive ’girls’ at the end. everything about this is very offensive. The ad is linked to the homepage on http://www.lovelibra.com.au/

You can let Libra know how you feel on their facebook page here: http://www.facebook.com/Libra

For those in Australia:

You can file a complaint with the Advertising Standards Bureau. http://www.adstandards.com.au/ 

From the AANA CODE OF ETHICS
2. Section 2 Consumer Complaints
2.1 Advertising or Marketing Communications shall not portray people or depict material in a way which discriminates against or vilifies a person or section of the community on account of race, ethnicity, nationality, gender, age, sexual preference, religion, disability, mental illness or political belief.

Hoyden About Town has a post about it too: http://hoydenabouttown.com/20120102.11124/libras-new-transphobic-ad-and-what-you-can-do-about-it/

There is also a Change.org petition about this: http://www.change.org/petitions/libra-pull-their-commercialcampaign-from-tv-and-issue-a-formal-apology

I hate how cis people who can’t have periods are making this all about them, or cis women who are claiming it’s misogyny
This is not about you
Go the fuck away

^^ While yes, there are some cis women who do not menstruate, the ad clearly targets trans women. The interaction between the two women is staged as some sort of bizarre competition to see who can perform femininity better. From the dominant viewpoint in our culture, femininity is equated with womanhood. The ad makes it clear that because the trans woman in the ad does not menstruate, she “loses” the “competition” of being a woman. This dredges up a lot of other negative ideas entrenched in our culture - that being a woman is about being in competition with other women, that those who don’t menstruate are not women, regardless of birth assignment - but as Autumn said, it’s not about that. It’s about how this ad is clearly a jab at trans women through the implication that they somehow “lose” at this bizarre competition of femininity-as-womanhood its not openly mocking cis women who do not menstruate the way it does trans women, with the “you try so hard, but you’ll never be a real woman like me” attitude that is so clearly prevalent and smug in this ad. As always, let me know if I said something incorrect or oppressive. I am a little worried about this post (I really don’t want to speak for trans women or generalize my experiences - that’s what I’m writing about, after all) so let me know if I messed up).

ugh yr both right. editing now.

(via xyrophile)